Ladakh plans to make Changthang pashmina products global brands | India News

Ladakh plans to make Changthang pashmina products global brands | India News


Ladakh plans to make Changthang pashmina products global brands

SRINAGAR: Ladakh administration has announced plans to launch high-end Changthang pashmina products in global luxury market and adopt a holistic approach to enable local processing of the prized fibre to increase local stakeholders’ income.Speaking at “From Changthang Fibre to Global Luxury Standards,” a two-day conclave beginning Tuesday, chief secretary Ashish Kundra stressed the need for collaboration among stakeholders — herders, artisans, designers, cooperatives, policymakers, and industry.“Ladakh produces 40–50 tonnes of pashmina fibre annually, but much of it goes outside the UT for processing,” Kundra said.During the inaugural ceremony, L-G Kavinder Gupta highlighted the administration’s vision to transform its iconic pashmina — sourced from goats raised in harsh, high-altitude Changthang — into a globally recognised luxury brand.



Source link

onlinechhattisgarh.com Avatar

Leave a Reply

Your email address will not be published. Required fields are marked *

Online Chhattisgarh

Online Chhattisgarh, the premier platform for government news in Chhattisgarh, delivers accurate and transparent coverage from local to state levels. Our dedicated team ensures timely updates on policies, initiatives, and reforms, fostering informed citizenship. Committed to journalistic integrity, we promote transparency, accountability, and civic engagement for a thriving democracy