How character-based titles became Indian cinema’s biggest success formula before ‘Raaka’

How character-based titles became Indian cinema’s biggest success formula before ‘Raaka’



Allu Arjun played the role of Pushparaj in Sukumar’s ‘Pushpa’ series. The rough appearance, dialogues, gestures, slang, and mannerisms of the hero became extremely popular throughout India. Dialogues such as “Thaggede Le” made the movie viral among youngsters through social media platforms. As soon as the movie was released, fans began referring to Allu Arjun himself as ‘Pushpa.’



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