NEW DELHI: The Delhi high court Friday granted interim relief to Dabur India against food safety regulator’s decision that prohibited the FMGC brand from labelling its food product “100%” on multiple parameters, the company told news agency Reuters.On August 3, the Food Safety and Standards Authority of India (FSSAI) said products sold on Dabur’s website claimed some of its products were “100% Natural”, “100% Pure” and “100% Organic”, which were ambiguous, unverifiable and likely to mislead consumers.
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The Dabur India Thursday approached the high court challenging the FSSAI’s directive to the food companies from using claims such as “100% Pure or natural” on product packaging and labels.Dabur was the latest company to take FSSAI to court, after certain liquor companies contested the regulator recently, arguing their product labels comply with current Indian legal frameworks. The FSSAI said recently that the companies including – United Spirits and Associated Alcohol & Breweries, are adding flavours that mimic a product’s natural profile.The company’s petition came amid intensifying scrutiny by the regulator on labelling and advertising claims across the FMCG sector.Earlier, Dabur had said it was exploring legal recourse against the FSSAI order, but had complied and removed the “100%” claims on the packaging labels of its products.
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