A clean energy group is launching a $1.5 million spend against Rep. Lauren Boebert (R-Colo.), its latest effort this midterm cycle targeting Republicans who actively work against renewables.
The Invest in Tomorrow Coalition’s first ad in the spend, which was obtained by POLITICO, focuses on an embarrassing incident for Boebert: when she was ejected from a live musical performance of “Beetlejuice” for allegedly vaping, singing and recording the show.
“If Lauren Boebert can’t be trusted in a room full of kids, then she can’t be trusted in the halls of Congress,” the ad says.
The spot makes no mention of clean energy or Boebert’s attacks on the so-called “Green New Scam.” The strategy mimics the group’s previous playbook that it has deployed to help defeat Reps. Andy Ogles (R-Tenn.) Chip Roy (R-Texas) and Ralph Norman (R-S.C.) in their Republican primaries earlier this year, as the latter two sought statewide office. The PAC had tried to paint Ogles as an absentee member of Congress and Roy as insufficiently MAGA.
The group, which is backed by solar executives, has become an increasingly forceful player this cycle, which has seen a massive influx of outside spending.
“This industry has been villainized and used as a punching bag at times by the right, and the industry hasn’t always punched back,” said Chris Coffey, the CEO of Tusk Strategies, which is helping run the group. “Maybe when they’re deciding who to villainize next year, they will at least be like, ‘You know what? I don’t need problems with those guys.’”
Boebert’s district is historically deeply red. But Invest in Tomorrow also commissioned a poll, which shows she is underwater: 39% of likely voters view her favorably and 55% view her unfavorably. It also found Boebert leading the district’s Democratic nominee Eileen Laubacher by 5 points.
The poll, conducted by Impact Research from Sept. 21 to 24, polled 403 likely voters and had a margin of error of ±4.8%.
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