Times Prime has partnered with Daalchini as part of its ‘Born to Reward’ birthday campaign, placing 1,00,000 limited-edition reward envelopes across 5,000 Daalchini vending machines in Mumbai and Delhi.The campaign, which runs from September 23 to October 31, offers consumers reward envelopes priced at Rs 10, each containing a voucher with benefits worth over Rs 5,000 from participating Times Prime partners.Five of the envelopes contain Golden Tickets, with each ticket offering a reward package worth up to Rs 20,000. The package includes enhanced benefits from participating Times Prime partners as well as access to an exclusive Times Prime event.Consumers can locate participating Daalchini vending machines through timesoffer.daalchini.co.in.The vending machine activation is part of Times Prime’s broader birthday campaign, which began on its app. From September 23 to 30, members unlocked a new partner offer each day, with the offers remaining available for redemption for the rest of the campaign.
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The offers cover categories including travel, shopping, wellness, beauty, healthcare and lifestyle, with participating brands including Flipkart Flights, Klook, IGP, MeraDoc, FirstCry, Geetanjali Salon, GIVA and Duolingo.Prerna Kalra, co-founder and CEO of Daalchini, said the partnership reflects the growing role of vending machines in providing consumers with instant access to products and offers.“India’s instant commerce story has been about delivery in minutes. We believe the next chapter is zero-wait, with value available the moment you walk past a machine. Gift cards and vouchers are a big step in that direction, and Times Prime’s birthday is the perfect moment to put rewards into consumers’ hands, literally,” Kalra said.Times Prime is a digital lifestyle membership platform from Times Internet that offers subscriptions, benefits and experiences across entertainment, dining, travel, shopping, wellness and other lifestyle categories.
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