Michael Whatley’s campaign has temporarily gone dark in North Carolina.
The Republican Senate nominee does not currently have future linear TV ad reservations booked in the race, a highly unusual move less than three weeks before Election Day in a state that was once considered a top GOP priority.
Whatley’s last broadcast TV ad aired one week ago, according to tracking firm AdImpact. The pause comes as Republicans and major outside GOP groups, including Senate Leadership Fund, disinvest from the state in an acknowledgment of the difficulty of beating Democratic nominee Roy Cooper, the former North Carolina governor, in November.
“It’s a temporary pause and we’ll be back on the air shortly with our closing message that may or may not ask voters why does our elderly opponent refuse to answer basic questions about his health and ability to serve in the U.S. Senate,” Whatley spokesperson DJ Griffin said in a statement. “We are confident we have the resources needed to win the only poll that matters — Election Day in November.”
Cooper’s campaign, by contrast, has $7.4 million in future TV ad reservations, in addition to $11.2 million from outside groups. Republican outside groups have just $4.7 million reserved, giving Democrats a nearly 4 to 1 advantage in future TV ad spending, according to an analysis of AdImpact data.
The move by Whatley’s campaign is rare this close to the election, a period when candidates typically ramp up their advertising as voters begin casting ballots.
“It was always going to be a tough seat for Rs to hold,” said Doug Heye, a longtime GOP strategist who is from North Carolina. “Trump’s numbers are in the tank and Cooper is a good candidate who has won statewide. This is what was always going to happen.”
Cooper, who has repeatedly led Whatley in public polling and candidate fundraising, enters the final stretch of the campaign as the clear front-runner over Whatley, a former chair of the Republican National Committee and the handpicked candidate of President Donald Trump.
A spokesperson for Cooper sharply rebutted the Whatley campaign’s characterizations about the Democrat’s health. “These are more desperate lies from a desperate candidate,” Kate Smart said in a statement. “Roy Cooper has held over 350 events over the course of this campaign, is in excellent health and will obviously serve his full term.”
Major outside groups on both sides have already begun retreating from North Carolina. The GOP-aligned Senate Leadership Fund paused its spending in the state earlier this month, while other Republican groups, including Old North Action, have also pulled back.
Democrats are increasingly bullish on Cooper’s chances of flipping the seat — one of four pickups the party needs to win back the Senate, assuming it defends all of its current seats. The Democratic-aligned Senate Majority PAC has also started pausing its spending in North Carolina, increasingly turning their attention to fund other competitive Senate races.
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